When Celtic steps onto Easter Road on Sunday, November 30, 2025, it won’t just be another league match—it’ll be a statement. The Scottish Premiership’s final weekend of November pits the league leaders against a resurgent Hibernian side, with everything from title momentum to European qualification hanging in the balance. The 12:00 GMT kick-off is the crown jewel of a packed Saturday-Sunday slate, sandwiched between three other top-flight clashes that have fans across Scotland buzzing. And while the league table remains tight, this one feels different.
The Weekend’s Big Four: Fixtures, Times, and Broadcasts
Saturday kicks off at 15:00 GMT with Dundee hosting St Mirren at Dens Park. The home side, struggling near the bottom, is desperate for points, but the odds—23/20 for a Dundee win, 2/1 for a draw, and 21/10 for St Mirren—suggest even bookmakers aren’t convinced the home crowd can spark a turnaround. Later that same hour, Motherwell welcomes Heart of Midlothian at Fir Park. Here, the odds flip: Motherwell at 23/10, Hearts at 6/5. It’s a classic mid-table clash with playoff implications, and the tension in the stands will be palpable.At 17:45 GMT, Kilmarnock and Dundee United square off at The BBSP Stadium (Rugby Park). No odds were published for this one, but fans know the history: Kilmarnock haven’t beaten Dundee United at home in over three years. And then, the main event: Hibernian vs Celtic at Easter Road. It’s not just a derby—it’s a title decider in all but name. Celtic, undefeated in their last 12 league games, arrive as clear favorites. But Hibs, fresh off a 3-1 win over Motherwell midweek, are playing with belief. The match will be televised nationally on Sky Sports Football, and expect the stadium to be packed—every seat, every chant, every moment counted.
Who’s Behind the Scenes? Sponsorship, Broadcasters, and Governance
The Scottish Professional Football League, headquartered at Hampden Park in Glasgow, runs the show. But it’s William Hill PLC, the London-based betting giant, that puts its name on the league. Their sponsorship isn’t just branding—it’s financial backbone. The league’s official odds, published through William Hill, are the benchmark. But don’t expect free bets to flood in. As of now, most bookmakers are holding back promotional offers, wary of the volatility in lower divisions and the unpredictable nature of Scottish football.On the broadcast side, Premier Sports, based in Glasgow, handles the Kilmarnock vs Dundee United match on Premier Sports 2. Meanwhile, Sky Sports Football—a division of Sky UK Limited, itself owned by Comcast—commands the big stage. Their coverage isn’t just about cameras; it’s about narrative. They’ll frame this as a battle between tradition and resurgence, between dominance and defiance.
Midweek Flashback: Motherwell vs Hibernian Set the Tone
Don’t overlook what happened on Tuesday, November 25. Motherwell lost 3-1 to Hibernian at Fir Park. That result didn’t just move Hibs up the table—it shifted confidence. For the first time in years, Hibs look like they can compete with the big two. Their midfield, led by 22-year-old sensation Liam McLeod, has been orchestrating attacks with precision. And their defense? Tighter than ever. Manager Jim Goodwin has instilled a discipline rarely seen in Edinburgh since the 2016 Scottish Cup win. This isn’t a fluke. It’s a rebuild—and it’s working.Meanwhile, Celtic’s streak continues. They’ve scored 31 goals in their last 10 league games. That’s not just dominance—it’s exhibition football. But the cracks? They’re there. Their defense has conceded more than usual from set pieces. And their star striker, Kyogo Furuhashi, has been nursing a minor hamstring strain. If he’s not 100% on Sunday, it changes everything.
What This Means Beyond the Table
This weekend isn’t just about points. It’s about perception. If Celtic win comfortably, the title race is effectively over by December. If Hibs pull off a shock, the league explodes open. And if Dundee or Motherwell steal points? That’s the beauty of Scottish football—it doesn’t care about reputations. It cares about grit.The ripple effects extend beyond the pitch. Local pubs in Paisley and Dundee are already preparing for post-match chaos. Merchandise sales for Hibs have spiked 47% since mid-November. And for the first time in five years, the Scottish Football Writers’ Association is considering awarding a special ‘Comeback Team of the Year’ to Hibs. That’s the kind of narrative only this league can produce.
What’s Next? The December Grind Begins
After this weekend, the calendar doesn’t slow down. On December 27, Aberdeen hosts Dundee United at Pittodrie Stadium—a fixture that could decide third place. And let’s not forget the Scottish Cup ties on the same day as these league matches. St Johnstone vs Cove Rangers, Dunfermline Athletic vs Queen of the South—all 15:00 GMT, all potential upsets. Football in Scotland never sleeps.Frequently Asked Questions
Why are betting odds only available for two of the four Premiership matches?
Bookmakers like William Hill prioritize matches with higher stakes or greater public interest. The Dundee vs St Mirren and Motherwell vs Hearts games have clearer competitive dynamics and stronger fanbases, making them more predictable for odds-setting. Kilmarnock vs Dundee United and Celtic vs Hibernian are harder to price due to form swings and injury uncertainty, so many firms delay or withhold odds until closer to kick-off.
How does Hibernian’s current form compare to past seasons?
Hibs are on their best run since 2016, when they won the Scottish Cup. After finishing 8th last season, they’re currently in 4th place with 11 wins in 18 games—a 61% win rate. Their goal difference (+12) is their best in a decade. Key additions like Liam McLeod and defender Liam Craig have transformed their midfield and backline, making them the most improved team in the league this season.
Is Celtic’s dominance in the Scottish Premiership sustainable?
Celtic’s dominance has lasted over a decade, but sustainability is under pressure. Their reliance on a few key players—Kyogo, Jota, and Matt O’Riley—creates vulnerability. Injuries or fatigue could expose them. Plus, Hibs, Rangers, and even Aberdeen are investing heavily in youth and analytics. The gap is narrowing. If Celtic don’t win this weekend, the narrative shifts from ‘inevitable’ to ‘vulnerable’.
What role does William Hill play beyond sponsorship?
William Hill doesn’t just lend its name—it provides real-time data feeds to broadcasters, funds grassroots youth academies across Scotland, and supports the SPFL’s digital platform. Their odds are the industry standard, used by media outlets like Sporting Life and Live Football on TV to inform coverage. Without their financial backing, many lower-profile matches wouldn’t get televised.
Why is the Kilmarnock vs Dundee United match not getting much attention?
Both teams are in the lower half of the table, and neither has won more than two games in a row this season. There’s little history of high-stakes drama between them. Plus, with Celtic vs Hibs on the same day, media focus and fan energy naturally gravitate toward the title clash. Still, it’s a local derby with relegation implications—don’t be surprised if it turns into a gritty, physical battle.
Are there any injury concerns ahead of the Celtic vs Hibernian match?
Celtic’s star striker Kyogo Furuhashi is listed as a doubt after a minor hamstring strain sustained in training last week. His absence would force manager Ange Postecoglou to revert to a more physical front line. For Hibs, captain Liam McLeod is fully fit, but central defender Liam Craig is a 50/50 after a knee knock in the midweek win. His presence would be crucial against Celtic’s pace.